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Journal of Business Research | ScienceDirect.com Read the latest articles of Journal of Business Research at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature MANAGING CUSTOMER RELATIONSHIPS - Ruth N. Bolton 2016-5-13 · customer acquisition at the expense of customer retention activities or vice versa. One way to assess the impact of marketing on business performance is to forecast the lifetime value of individual customers under alternative scenarios, aggregating across customers, and iden-tifying the “best” set of scenarios or set of organizational actions.
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Impact of Social Media Marketing Strategies used by Micro Exploratory research is used to study the social media marketing strategies used by these MSMEs for customer acquisition and retention. Results: It is found that social media participation has a strong influence on brand awareness and brand trust, which in turn, have a strong influence on customer acquisition and customer retention. Trainer Tools - Basic Customer Care Case Study Case Study – A Night Out Trainer Guidelines There are many ways in which the ‘A Night Out’ case study can be used. Perhaps it is most beneficial when used during the early stages of any generic Customer Care training programme, and is more relevant to junior staff levels. It provides a basic description of a night out taken by an Online Gambling Benchmarking – 2018/2019 edition MECN is proud to present the new edition of our report “Online 2018/2019 Gambling Benchmarking Study”. The first editions of the report were received very Player/customer-related benchmarks, such as active player development. - ... Annual growth rates of online casino/gaming revenue – …
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Impact of Social Media Marketing Strategies used by Micro
Defense Acquisition Research Journal Defense Acquisition Research Journal - Issue 88 The Defense Acquisition Research Journal (ARJ) is a scholarly peer-reviewed journal published by the Defense Acquisition University. More » A study of the factors influencing customer satisfaction understanding of the factors influencing customer satisfaction and efficiency in contact centers. However, customer satisfaction is the main focus. This means that the prior studies this research leans on come from literature concerning customer satisfaction and service quality in contact centers. A casino-induced satisfaction of needs: scale development
The Strategic Marketing Process › Customer Acquisition: The marketing mediums and tactics that you use to execute your strategies to achieve your goals. Visualizing these buckets helps to reinforce the need for strategy before tactics. Search engine marketing is a marketing medium in the Integrated marketing communications strategy: An examination ...